In our rich multimedia world where content is abundant, the marketing industry so often says, content is king. After all, great content is needed to capture and engage audiences. Big bold creative concepts with integrated campaigns are exciting and sexy. The internet has made the circulation and delivery of content so cheap that everyone is now a publisher. The ability to find appropriate content through search engines, social networks and content curators gives consumers valuable information and entertainment. What’s more consumers expect content at a very low cost or even free. Given the abundance of content, the real demand is for high quality content.
